Video Interview: The Label of the Future

When our electronic ((rfid))-Parking Permit won first place in the “Innovation” category of the 2017 FINAT Label Competition this summer our colleague
Dr. Joseph Adelsberger, Team Leader R+D Base Technologies at Schreiner Group, talked about the label of the future on the occasion of the awards ceremony at the European Label Forum in Berlin – the video is now online.

In a nutshell, he describes the future prospects for our innovative labels: “The label of the future will perform an increasingly large number of functions. Schreiner Group is well-positioned to develop and deliver these customized marking and functional labels. More than 100 developers are constantly working on new and application-specific solutions. The performance portfolio ranges from sophisticated solutions for adhesion to difficult substrates to integrated counterfeiting and tampering protection through to high-tech labels with RFID or other electronic functions. A recently established Competence Center Digital Solutions is working on novel value-adding solutions focused on digital data and integration in networks.”

The FINAT Award recognizes the best adhesive labels and related products every year. Some 300 printed products were entered in this year’s competition. The ((rfid))-Park Permit developed by the Schreiner PrinTrust business unit convinced the jury with reliable technology and a large number of user benefits. Since September 2016, it has been used for on-street parking throughout Vienna. It significantly reduces the administrative effort for the city as well for inspectors and drivers. Users stick the high-tech label to the inside of the windshield once, where it can remain for years – even if authorizations should change, for instance following a move within the city limits or sale of the car. Even annual extensions of the parking permit are handled with greater efficiency and economy because the “parking sticker” no longer has to be replaced.

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This post is also available in: German